The Ooooby platform offers a sophisticated email communication system designed to cater to various informational needs and preferences of your customers. Understanding how to use these email streams effectively can enhance your communication strategy, ensuring that customers receive relevant and timely information without overwhelming them with unwanted messages.
Understanding Email Streams
Ooooby classifies emails into three distinct streams, each serving a specific purpose:
Transactions: For automated emails related to orders and accounts, which are essential for transactional integrity. Customers cannot unsubscribe from this stream.
Updates: Used for account updates and other important non-transactional information. Customers have the option to unsubscribe from this stream.
News: Intended for promotional or marketing communications. Like updates, customers can opt out of receiving emails from this stream.
Composing Emails
When drafting an email within the system, you'll be prompted to select the type of email you're sending - either related to “order or account updates” or “promotion or marketing emails”. It's crucial to choose the appropriate category to respect your customers' communication preferences and comply with regulations regarding email consent.
Automated Emails
The system is equipped with a range of automated emails designed to streamline communication around orders and accounts. Some of these emails can be customised to better fit your hub's voice and specific information needs.
Sending Emails to Individual Customers
To address specific inquiries or issues, you can send personalized emails directly from a customer’s overview page. This ensures targeted communication and helps in maintaining a direct line of communication with your customers.
Utilising Advanced Person Search for Emailing
After conducting an advanced person search, you have the option to email the resulting group of customers. This feature is particularly useful for sending targeted updates or information to a specific segment of your customer base.
Using the "Send Customer Email" Button
Located in the Customers section of the Admin dashboard, this button facilitates the sending of emails to one or more customers, streamlining the process of reaching out directly from the dashboard.
Email Details Within a Delivery Event
Event-specific emails can be sent to inform customers about details pertinent to their upcoming deliveries. This functionality supports the efficient communication of changes, delays, or specific instructions related to individual delivery events.
Special Email Types
Sneak Peek Emails: Offer previews or important announcements related to subscription fulfilment.
Order Confirmation Emails: Confirm what customers can expect in their upcoming delivery, enhancing transparency and customer satisfaction.
Replies and Future Enhancements
Replies to any emails sent from within the system will go directly to your email address, maintaining a clear channel for customer responses. You can view emails that have recently been sent to a customer in their Customer Overview, in the 'Sent emails' section. Additionally, the capability to include images in emails is anticipated as a future enhancement, promising more engaging and informative email communications.
Conclusion
Leveraging the email communication features within the Ooooby system effectively can significantly enhance your customer engagement and satisfaction. By understanding the purpose and best use of each email stream, you can ensure that your communications are both welcome and valuable to your customers.