Ooooby's Send Customer Email tool simplifies the process of sending personalised, targeted emails to your customers. This feature allows for efficient communication, ensuring that you can easily reach out to specific groups within your customer base with relevant information and updates. Here's how to make the most of this powerful tool.
Basic Formatting
The tool includes some basic formatting options:
Bold
Italics
Lists
Links
Images š¼ļø
Email History
In the customer overview screen, you can now view any emails sent to customers in the last 45 days.
Using the Send Customer Email Tool
How to Send an Email:
Start Typing a Name or Email: As you type a customerās name or email, an autocomplete dropdown will appear, making it easy to select the intended recipients.
Compose Your Email: Add a subject and body to your email. Personal greetings and your hub's name and phone number are automatically included to personalise the message further.
Send the Email: Press 'Send' to deliver your message to the selected recipients.
Marketing Emails:
Marketing Opt-Out: The tool respects customer preferences by excluding those who have opted out of marketing communications, ensuring compliance with data protection regulations. However, note that this feature does not apply to emails sent in the context of a delivery event.
Creating Emails from Other Site Sections
The Send Customer Email tool integrates seamlessly with various parts of the Ooooby site, including:
Customer Overview
Advanced Person Search
Delivery Event Email Details
Delivery Event Preview Email Details
These integrations ensure that you can initiate targeted email campaigns directly from different operational contexts within the platform.
Newsletters and External Contacts
While Ooooby primarily stores data for past or current customers, you can extend your marketing reach by integrating with Mailchimp. This allows you to capture the details of interested parties directly from your homepage, adding them to your Mailchimp database for newsletters and updates.
Mailchimp Integration:
To set up the integration, you'll need your Mailchimp API key and Mailchimp Audience ID, both available from your Mailchimp account. This setup enables the automated addition of interested parties to your Mailchimp list, broadening your communication capabilities beyond the Ooooby platform.
Future Integrations:
The possibility of linking Ooooby with other contact databases, such as Clavio, is on the development roadmap. This expansion will offer even greater flexibility in how you manage and communicate with both current and potential customers.
Conclusion
The Send Customer Email tool in Ooooby is a versatile feature designed to facilitate direct, personalised communication with your customer base. By leveraging this tool, along with potential integrations like Mailchimp, you can enhance your marketing efforts and maintain effective communication channels with both existing customers and broader audiences interested in your hub.