Sneak peek emails are an excellent way for shops to engage with their customers, providing them with a preview of what's to come in their next order and encouraging interaction with their account. This guide will help you understand how to craft and send sneak peek emails that not only inform but also excite your customers.
Purpose of Sneak Peek Emails
Engagement: Increases customer interaction with their dashboard, encouraging them to customise their orders.
Updates: Shares updates about the shop, new produce, and any changes to the service.
Order Customisation Reminder: Reminds customers to add products, set pauses, or request exclusions/replacements before the order deadline.
Steps to Send a Sneak Peek Email
Navigate to Future Orders: Access this section from your admin dashboard in Orders > Future Orders.
View Preview: Select this option to access upcoming order details.
Email Details: This option allows you to compose and send your sneak peek email to all active customers.
Example of a Sneak Peek Email
An example of a weekly sneak peek email to send to customers
Tips for Crafting Sneak Peek Emails
Personalise: Use the customer's name to add a personal touch.
Highlight New or Seasonal Items: Draw attention to new additions or last-chance items to encourage additions to orders.
Direct Action: Clearly state how customers can make changes to their orders and the deadline for doing so.
Provide a dashboard link: https://[home URL]/login
Contact Information: Always include a way for customers to get in touch with questions or for more assistance.
Sneak peek emails are not just a tool for communication but an opportunity to build a closer relationship with your customers. By sharing updates and making it easy for them to customise their orders, you create a more engaged and satisfied customer base.