Sneak peek emails are an excellent way for hubs to engage with their customers, providing them with a preview of what's to come in their next order and encouraging interaction with their account. This guide will help you understand how to craft and send sneak peek emails that not only inform but also excite your customers.
Purpose of Sneak Peek Emails
Engagement: Increases customer interaction with their dashboard, encouraging them to customize their orders.
Updates: Shares updates about the hub, new produce, and any changes to the service.
Order Customisation Reminder: Reminds customers to add products, set pauses, or request exclusions/replacements before the order deadline.
Steps to Send a Sneak Peek Email
Navigate to Subscription Fulfilment: Access this section within your Ooooby dashboard.
View Preview: Select this option to access upcoming order details.
Email Details: This option allows you to compose and send your sneak peek email to all active customers.
Example of a Sneak Peek Email
Hi [Customer Name],
Exciting news for next week's deliveries! You can now preview next week's veg on your dashboard: https://[hubname].ooooby.org/my/dashboard.
**What’s New?**
- **Itchen Valley Watercress:** Making a guest appearance, find it in the bags and available for addition on the dashboard. Perfect for a nutritious boost to your soups, sandwiches, or salads.
- **Celeriac:** Available for the first time in a while. Don’t miss out on this versatile root vegetable.
- **Last Call for Ed's Salad Bags:** This week marks the end of the season for Ed's fresh salad bags. Stay tuned for our new locally grown winter salad selection!
**Make Your Order Your Own:** Please visit your dashboard to make any edits to your order. Remember, any exclusion/replacement requests can be emailed to us by midnight on Sunday. We hope you have a fantastic weekend!
Warmest regards,
[Your Name]
[Hub Name]
Tips for Crafting Sneak Peek Emails
Personalise: Use the customer's name to add a personal touch.
Highlight New or Seasonal Items: Draw attention to new additions or last-chance items to encourage additions to orders.
Direct Action: Clearly state how customers can make changes to their orders and the deadline for doing so.
Contact Information: Always include a way for customers to get in touch with questions or for more assistance.
Sneak peek emails are not just a tool for communication but an opportunity to build a closer relationship with your customers. By sharing updates and making it easy for them to customize their orders, you create a more engaged and satisfied customer base.