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Guide to Automated Customer Emails on Our Platform
Guide to Automated Customer Emails on Our Platform

Learn how automated emails enhance your experience, from registration to order confirmations, and how to customise them.

Morgan Bakinowski avatar
Written by Morgan Bakinowski
Updated this week

Automated emails are a key part of your communication with your customers, designed to keep them informed and engaged from the moment they sign up. This guide outlines the types of automated emails your customers will receive, what triggers them, and how you can customise these communications for a more personalised experience for your customers.

Customising Your Emails

For details on customising these emails, refer to our detailed guide in this article. Customisation allows you to ensure that communications from us align with your preferences and needs.

1. Registration Confirmation

  • Trigger: Sent to all new customers on signing up.

  • Content: Customised based on delivery preferences and the contents of the upcoming box.

    See image below for a validated example:

A validated example of the registration confirmation email

2. Password Reset

3. Purchase Confirmation

  • Trigger: Manual action post-delivery event creation.

  • Content: Order details, including delivery date and order summary.

    See the image below for the template view:

Template view of the purchase confirmation email

      See the image below for a validated example:

Validated example of the purchase confirmation email

This email is sent upon clicking "Send Confirmation Emails."

4. Scheduled Billing Notification

  • Trigger: Credit card payment processing.

  • Content: Billing details, including amount and billing cycle. Customised based on billing model (advance or debt-based).

    See the image below for a validated example:

    Validated example of the scheduled billing notification email

5. Payment Reminder

  • Trigger: For customers without a credit card on file during billing.

  • Content: Reminder to make a payment to cover upcoming deliveries.

    See the image below for a validated example:

    Validated example of the payment reminder email

6. Failed Billing Notification

  • Trigger: Unsuccessful credit card charge attempt.

  • Content: Notification of payment failure and next steps.

    See the image below for a validated example:

    A validated example of the failed billing notification email

7. Debt Notification

  • Trigger: Sent to any customers exceeding their debt limit after completing a delivery event.

  • Content: Notification of overdrawn account and suspension of subscription.

  • See the image below for a validated example:

    A validated example of the debt notification email

8. Payment Method Expiry Reminder

  • Trigger: Credit card expiring soon.

  • Content: Reminder to update payment card details.

    Not editable; example reads:

    Hello Joe,

    Just a heads up that the payment card on your Ooooby account expires soon or has recently expired.

    To avoid any problems with your food deliveries, please update your payment card.

    Kind Regards

    Ooooby

9. Cancellation Confirmation

  • Trigger: Account cancellation.

  • Content: Confirmation of cancellation and information on pending payments and balances.

    See the image below for a validated example:

    A validated example of the cancellation confirmation email

10. Tax Invoice

  • Trigger: Manual action post-payment.

  • Content: Link to download the tax invoice.

    A one-off invoice can be generated by clicking on the "invoice" option in a customer's Transaction History.

    This can be set in a customer's account to be automatic, so that when the customer makes a payment, it will send them a link to download a tax invoice.

    Navigate to Customers Overview > Account > More Options > Edit Payment Details > Check "Requires Tax Invoice" Box > Save payment details

    Here is an example of an Ooooby Tax Invoice:

    Example of a downloaded tax invoice

11. Cooler Box Reminder

  • Trigger: A day before home delivery with chilled items.

  • Content: Reminder to prepare a cooler box for delivery.

  • See the image below for a validated example:

    Validated example of the cooler box reminder email

12. Pause Confirmation

  • Trigger: Sent to customers when their subscription is paused.

  • Content: Pause dates and next scheduled delivery date

  • See the image below for a validated example:

    Validated example of pause confirmation email

13. Resume Order Confirmation

  • Trigger: Sent to customers when they resume a subscription or order 'one more box'.

  • Content: Order resume date

  • See the image below for a validated example:

    Validated example of the resume order confirmation email

14. Pause End Notification

  • Trigger: Sent to customers when their subscription pause is about to finish and they're due for another delivery.

  • Content: Order reminder and next scheduled delivery date.

  • See the image below for a validated example:

    Validated example of the pause end notification email.

15. Customer Promo Code

  • Trigger: Creation of a refer a friend type code

  • Content: Personal promo code generation sent to all active customers.

    Promo code email example

Note: The sent email reads Kind Regards and not "High Five" 😊

Need More Help?

Our team is always here to support you. For more detailed instructions or assistance, feel free to contact us directly.

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